5+ Web Design Trends to avoid creating an Attractive Business Website

We all agree that our website should look impressive to the customers and stand out from the crowd against the competitors. And, for this, web designers use some website design trends to make a site appealing but some of them turn out to be the worst according to the customer’s experience. Yes, this happens when a proper web design trend is not used by the web designer to make the website look attractive. 

So, it should be noticed that how perfect your company’s website looks can convert your site visitors into potential customers. It is not necessary that if something is new, it will attract users to the website and bring success to the company. Keeping this in mind, here we are to help you in choosing the web design trends according to the business requirements. In this blog, you will know about the six major web design trends that should be avoided to develop a compelling site for the business.

Even if you have hired a website development company in Bangalore, then consult the web designers to avoid using these web design trends to keep your customers happy and engaged.

How is a bad website design created?

The bad design of the website is not effective for the business as it let the visitors leave the site instantly and jump back to a search engine to look for other top websites. This increases the bounce rate and impacts the site rankings. Also, you see a bad impact on the business sales. In today’s digital industry, bad web design has become ineffective and a website does not need to engage the customers.

For instance- The Arngren website used a jumbled list of products and links that seemed like a good idea when it was built, but today customers avoid visiting the site due to its ineffective design.

Having a good website design is essential to attract more and more customers to the business and generate revenue. The main motive should be engaging viewers and converting them to your potential customers.

Website Design Trends You Need to Avoid

1. Usage of Stock Imagery

Stock images are considered bad for designing a website. It is used mainly on the blogs or posts on websites, but when it is used as visual elements of the website it becomes very different. Stock imagery can be used in a little amount throughout the website as the photos provided by stock companies are expensive and the pictures provided by free sites do not meet the business standards.

So, rather than stock imagery, use images that bring together the worksite, team members, and projects together to provide an authentic feel to the website. Professional images used in the business help the customers to know the brand and its authenticity. It is recommended to spend your money on a professional shoot as this pays a big dividend to the company.

2. Dark Background Themes

A dark background on a website or an application is suitable for some design spaces, but not for the overall site. Several messaging and other sites provide an option to choose between light and dark modes that allow the customers to check their updates easily at night without disturbing others.

So, avoiding dark themes for the website is a go-to option that helps you in attracting more customers. But, if your business generates success while using dark backgrounds to highlight the products, then add a dark and light theme feature to the site.

3. Auto-play Videos

Auto-play videos are one of the most annoying categories that a customer notices when visiting the website. Over 60% of the time of the users is spent on their mobile devices which means that people are going online from anywhere. And, all they want is a great advertisement or a product video on the website they have visited at last.

But, if the video is playing automatically again and again, then it can be distracting and reflects negativity of the website and the product. So, do not add an auto-play video describing your product or brand on the website.  

4. Filling up the white space

In the past, web designers were appreciated for filling up all the space on the website. Providing a site design with no white spaces on the overall page was thought to be appealing and unique. But, as soon as the technology got upgraded with new trends, it has become essential to create a statement-giving website design.

The website design should be cluster-free and the white spaces should not be filled as it looks disorganized and crowded. If you can make the page look unusual, then use some white space and add the required text or image.

5. Pop-ups

Pop-ups are the worst web design trends that a web designer uses to design a website. These are used to grab the attention of the customers, but they disrupt the overall visual look and feel of the website.

They are also not effective as users search for the cross to remove it as they browse the site. Pop-ups for the website can only be useful when you want a new user to sign up for a newsletter or to announce sales, discounts, offers, and other rewards.

6. Inappropriate parallax scrolling

Parallax scrolling can be the best technique when used correctly to design a website. And, when not used correctly, it builds confusion amongst the users which is not good for the business. Here are some problems that arise due to poor parallax scrolling-

• Slows down the website and increases the load time. This impacts the SERP ranking of the site.

• The site will not work on mobile devices with inappropriate parallax scrolling.

• Difficult to track the site using analytics that is considered to make improvements and monitor the required changes to the website.

Final Words

As website design trends can make a site look relevant and fresh, it comes with an expiration date when the trend gets outdated. And, using an outdated trend is ineffective for the business and affects the conversion rate. After knowing these bad website design trends, you can now determine if your site needs any changes to ensure that the customers are engaged with the site.

And, we recommend you consult a web designer from a leading web design Bangalore-based company to help you in improving the existing site and making changes according to the new customer requirements.